IWC Haute Horlogerie Travelling Exhibit

September 2013

IWC and Haute Horlogerie go hand in hand. In 2013 IWC began a traveling exhibition, which will travel all over China to showcase its mastery in the field of fine watch making.

I was responsible for the design and materialization as well as some logistic organization of this exhibit. 

Johnson Controls Airpro Brand

Fall 2011

In 2011 Johnson Controls approached the Savannah College of Art and Design to investigate and find a better way of selling their HVAC (air conditioning systems) to their retailer and create a new way that both contractors and users experience their brand.

This project evolved into a full study of the HVAC service network. Through intense research a group of Industrial, service and graphic designers discovered and identified key insights never understood in depth before about this world.

Together they created a new brand, Airpro. This Company is based around the retailer and contractor experience to simplify their work and help them interact in a more productive and informative way with their end user. It also helps Johnson controls set up a back end CRM system where they can track and identify inventory, as well as reward key players and ensure end users satisfaction with their product in their home. 

IWC Expirience App

December 2013

How do you explain the inner working of some of the most complicate movements in the world?... Blow them up huge, make them interactive and let the User play with them!

Developed over a full year, this app features 3D models of IWCs classic movements as well as exlusive videos that aim to explain the technical details in such complicated time pieces.

Please grab a copy of the catalogue at a local retailer and download the app at:

https://itunes.apple.com/us/app/iwc-experience/id785461097?mt=8

Harvest Wind Solar Unit

Winter 2012

The Harvest system is a new way of approaching wind and solar energy. Most wind and solar systems are located in remote areas and very large as these produce energy in greater volume. However this means that much of the power is lost to the energy grid. Small scale systems have been tried in the past however they are often ugly and tend to be freestanding, making them complicated and not wanted in the community.

All communities need telephone and electric poles, and therefore they already exist and have been accepted. By making low cost wind solar units that tie into the DC power grid and attach to these poles, we can create an easy way to augment them on a local level with sustainable energies. 

Baume & Mercier Branding Proposal

May 2013

Senior IWC Graphic designer Fabio Bastone and I were approched to create a propasal for the new face of Baume and Mercier. This work was fased in over the course of 2014 - 2015. 

Vanitas Yacht Tender

Spring 2012

The Vanitas is a 29 foot twin diesel electric hybrid luxury yacht tender.

This boat is a study in what the future of luxury yachting can be. My partner Micheal Kress and I focused on a combination of traditional materials with modern and an elegant, yet functional interior. The goal was to paint a clear picture of what will be possible in the future of luxury. 

IWC NY Botique Customer Journey Research

Summer 2012

IWC CRM approached me to do a service design study of our NYC boutique. After a month of interviews, shadowing consumers in the store  while shopping and online forum reaserch we created user profiles and mapped their journey though the botique. This helped us understand how to better layout the botique and who are clientel actualy are. 

Branding for the Foundation Antoine de Saint Exupery

May 2012

Kids II interactive Play Pad

Spring 2011

The Bright Starts Play Pad is a toy system that uses RFID and LED technologies to bring a new play along learning experience into the home.  The system asks children to play along on a 2d surface with 3d objects. This gets them used to interacting and relating these two worlds at an early age which helps them both gain motor skills and understand 2d interaction to prepare them for the digital and analogue work spaces they will be using in their adult lives. 

Sailing Shoes

Spring 2011 

Shoes that work in the roughest conditions require cutting edge materials and manufacturing techniques to create simple and effective usability. These shoes are designed to use minimal manufacturing techniques to improve their impact on the environment. This manufacturing technique also created a 2 part sole which suck water out of the shoe and dumps it through holes on the sole. 

Garden Hose

Winter 2011

After extensive studies into the users of average garden hose users this hose was designed to improve ergonomics. Its position and rotating attachment allow for freedom of movment and ease of use. 

Alvin Ailey Poster

Fall 2008

Fossil Concept Studies

Winter 2011

Fossil asked to identify and create watches for a new line focused on new fashions and trends.

These designs reflect the whimsical nature of the watch in an age of cell phones and computers. They are designed explore time in way that conveys its abstract nature and are made into talking pieces to help the user engage in social situations. 

Carl Sagan Poster

Fall 2009

A piece comparing the structure of the universe to the structure of human thought. 

In honor or Physisit Carl Sagan